Three Stripes Digital

Prepared for pepchat.co

Organic Growth & Authority Acquisition

A month-to-month plan to strengthen the website SEO foundation, win Canadian peptide demand, and close the authority gap with established competitors.

Monthly Budget

Core engagement: $10,000. Add CTR acceleration at any time.

Month to month · No contract
LineAmountWhat it covers
Base fee $3,000 SEO strategy, website and product-page planning, on-page optimization, internal linking, content structure, implementation guidance, and monthly reporting.
Backlinks $7,000 Authority acquisition to build DR, strengthen the homepage, and support the category and product pages responsible for organic growth.
CTR Optional $2,000 Bi-weekly CTR acceleration runs across 10 selected priority keywords while the long-term SEO and authority work compounds.
Total $10,000 / $12,000 $10,000 per month for SEO and authority acquisition, or $12,000 per month with CTR included from the start.

Base Fee

The base fee covers the strategy and execution layer. We will clean up the website SEO structure, improve category and product-page content, map each priority keyword to the correct page, strengthen internal links, and maintain an executable content plan.

Reporting is handled once per month directly with the Three Stripes Digital founder, with progress, rankings, priorities, and next actions reviewed together.

Current pepchat.co DR 0 Most direct competitors: DR 8-32

Backlinks Are the Biggest Needle Mover

pepchat.co is starting from a meaningful authority disadvantage. Ahrefs reports DR 0 despite 839 live backlinks from 360 live referring domains, which means the existing link quantity is not yet translating into authority.

The comparison reviewed eight direct ecommerce domains appearing across Canadian peptide searches. An Ahrefs snapshot from July 11, 2026 found most direct competitors between DR 8 and 32, with outliers at DR 3.4 and DR 60.

Links will concentrate on the homepage and the category or product pages doing the ranking work, rather than being spread thinly across the domain.

Authority Spend Can Reduce Later

The $7,000 backlink allocation is not intended to remain fixed forever. Once pepchat.co's authority is strong relative to competitors and rankings are holding, the budget can be reduced, redirected, or selectively deployed against the next group of target pages.

The higher initial investment is designed to close the current DR gap faster rather than underfund the strongest growth lever.

Optional CTR acceleration

A Recent CTR Campaign Example

In a recent client campaign, the CTR approach helped move “HCG peptide” and “MT2 peptide” to the #1 position in under 24 hours. The HCG ranking remained in the top three several days later.

CTR is a supplemental accelerator, not a replacement for page quality, internal linking, or backlinks. Results vary by keyword and market, which is why it remains an optional $2,000 monthly add-on across 10 selected priority keywords.

Tracking & Reporting

  • Monthly strategy and reporting call
  • Shared Google Sheet for links live
  • Links pending and in progress
  • Target page and placement notes
  • Ranking and authority progress

Access & Payment

  • Google Search Console access
  • Google Analytics / GA4 access
  • Website access for direct implementation
  • Card payments: 3.4% added to the invoice total ($10,340 core or $12,408 with CTR)
  • Stripe ACH is available only with an eligible US bank account