Last updated:
Overview
Three Stripes Digital ("we," "us," or "our") operates the website threestripesdigital.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or interact with our services.
Information we collect
We collect information in the following ways:
- Information you provide directly. When you submit our free audit form or contact form, we collect your name, email address, and website URL. You may also provide your phone number, company name, and details about your business goals.
- SMS consent information. If you choose to receive text messages from us, we collect your mobile phone number, your consent status, message history, and any opt-out or help requests.
- Scheduling information. When you book a strategy call through our Calendly integration, Calendly collects your name, email, and any information you provide during the booking process.
- Browsing data. We automatically collect certain information when you visit our website, including your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs. This data is collected through our analytics tools (described below).
How we use your information
We use the information we collect to:
- Respond to your free audit requests and deliver your custom audit report
- Communicate with you about our services, proposals, and strategy recommendations
- Send SMS messages only when you have opted in or when otherwise permitted by law
- Schedule and conduct strategy calls
- Improve our website performance, content, and user experience
- Analyze website traffic patterns to understand how visitors use our site
- Ensure the security and proper functioning of our website
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
We do not share user data
We do not share user data. Three Stripes Digital does not sell, rent, trade, or share user data with third parties for their own marketing or promotional purposes.
We may disclose limited information only to service providers that help us operate our website, deliver requested services, schedule calls, process forms, analyze site performance, send approved communications, comply with legal obligations, or protect our rights. Those providers may use information only to perform services for us and not for their own marketing.
Mobile information and SMS consent are not shared for marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be sold, rented, or shared with third parties for marketing purposes. We may disclose mobile information only to vendors that provide messaging delivery, compliance, and support services on our behalf.
Analytics and tracking
We use the following analytics services to understand how visitors interact with our website:
- Google Analytics (GA4). We use Google Analytics to collect anonymized data about website traffic, including page views, session duration, bounce rates, and traffic sources. Google Analytics uses cookies to distinguish unique users and track sessions. You can learn more about how Google uses your data at Google’s Privacy Policy.
- PostHog. We use PostHog for session analytics and to understand how visitors navigate our website. This helps us identify areas for improvement and optimize the user experience. PostHog uses cookies to track sessions and distinguish users. You can learn more at PostHog’s Privacy Policy.
Both services collect data in aggregate and are used solely to improve our website and marketing efforts. We do not use these tools to personally identify individual visitors.
Cookies
Our website uses cookies, which are small text files stored on your device. Here is what we use:
- Analytics cookies (GA4). These cookies help us understand how visitors interact with our website by collecting information about pages visited, time on site, and traffic sources.
- Analytics cookies (PostHog). These cookies track session activity to help us improve site usability and identify user experience issues.
- Essential cookies. These cookies are necessary for the website to function properly, such as remembering your preferences during a browsing session.
We do not use advertising or ad-targeting cookies. We do not participate in any ad tracking networks.
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect your experience on our website.
Third-party services
We use the following third-party services to operate our website and business:
- Cloudflare. Our website is hosted on Cloudflare Pages. Cloudflare may collect certain technical data (such as IP addresses) for security and performance purposes. See Cloudflare’s Privacy Policy.
- Calendly. We use Calendly to allow visitors to schedule strategy calls. When you book a call, your information is processed by Calendly according to their Privacy Policy.
- Our own form handler. Contact and audit forms post to an API on this website, which runs as a Cloudflare Pages Function. Each submission is written to our own Cloudflare D1 database and a notification is posted to our internal Slack workspace so the team can respond. Where it is configured, a copy is also sent to AgencyTracker, the client and lead tracking system Three Stripes Digital uses internally.
- SMS messaging providers. If we send text messages, we may use a messaging service provider to deliver SMS messages, process STOP and HELP requests, and maintain consent records. These providers may use mobile information only to provide messaging services on our behalf.
- Google Analytics. As described above, used for website traffic analysis.
- PostHog. As described above, used for session analytics and website improvement.
SMS messaging terms and opt-out procedure
If you provide your mobile phone number and opt in to receive SMS messages from Three Stripes Digital, you consent to receive text messages related to your inquiry, free audit request, appointment reminders, service updates, and follow-up communications. Message frequency varies. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchasing any service.
- Opt out procedure. Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any SMS message from us to opt out. After you opt out, we may send one confirmation message and then stop sending non-essential SMS messages.
- Help. Reply HELP to any SMS message or email Contact Three Stripes Digital for assistance.
- Rejoining. If you opt out, you can rejoin by submitting a new form, replying START where supported, or otherwise providing renewed consent.
- Carrier notice. Wireless carriers are not liable for delayed or undelivered messages.
Section 6 of our Terms of Service incorporates the SMS terms above by reference rather than restating them.
Data retention
We retain your information as follows:
- Form submissions. Contact form and audit request data is stored in our own Cloudflare D1 database, with the matching notification in our internal Slack workspace and, where configured, a copy in AgencyTracker. We retain it for as long as needed to fulfill your request and maintain our business records.
- SMS records. SMS consent, opt-out, and message records are retained as needed to document consent, honor opt-out requests, provide support, and comply with legal obligations.
- Analytics data. Analytics data is retained according to each provider’s default retention policies. Our Google Analytics property is currently set to retain event data for 14 months, which is a per-property setting rather than a fixed Google rule; we update this policy if we change it. PostHog data is retained according to their standard retention schedule.
- Scheduling data. Calendly retains booking information according to their own data retention policies.
Your rights
You have the following rights regarding your personal information:
- Access. You can request a copy of the personal information we hold about you.
- Deletion. You can request that we delete your personal information from our records.
- Correction. You can request that we correct any inaccurate information we hold about you.
- Opt out of SMS. You can opt out of SMS messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.
- Opt out of analytics. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also disable cookies in your browser settings to prevent analytics tracking.
To exercise any of these rights, contact us at Contact Three Stripes Digital. We will respond to your request within 30 days.
Children’s privacy
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at Contact Three Stripes Digital and we will promptly delete it.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: Contact Three Stripes Digital
- Website: threestripesdigital.com/contact