Three Stripes Digital

THREE STRIPES DIGITAL

Digital marketing for your industry

Different buying decisions need different marketing. Start with the people you want to reach and the outcomes that matter to you.

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A clear plan. A dedicated partner. Measurable progress.

Illustration for Digital marketing for your industry Start with the outcome Law firms → Qualified cases Healthcare → New patients Ecommerce → Profitable orders

START WITH YOUR MARKET

Choose the outcome you want to grow.

Illustrative search results preview for law firms best lawyer near me All Maps Images News More yourbrand.com Your Brand Here Case types explained. Consultation booked online. northsidelaw.com Northside Law Attorney bios and hours. Fees on request. harborlegal.com Harbor Legal Directory listing. Practice areas not stated. #1 Google search AI answers Google Ads Social feeds

QUALIFIED CASES

Law firms

Connect the right searches with relevant inquiries and qualified cases.

Illustrative search results preview for healthcare medical clinic near me All Maps Images News More yourbrand.com Your Brand Here Clinician-reviewed answers. Same-week appointments. riversideclinic.com Riverside Clinic Practice overview. Call the office to book a visit. summithealth.com Summit Health Directory profile. Hours and services may be dated. #1 Google search AI answers Google Ads Social feeds

BOOKED APPOINTMENTS

Healthcare

Connect nearby patient searches with local visibility and a clear path to a booked appointment.

Illustrative search results preview for ecommerce best running shoes All Maps Images News More yourbrand.com Your Brand Here Sizes, materials and delivery stated up front. northgateoutfitters.com Northgate Outfitters Product grid with prices. Little buying guidance. harborgoods.com Harbor Goods Marketplace result. Seller and shipping vary. #1 Google search AI answers Google Ads Social feeds

PROFITABLE ORDERS

Ecommerce

Connect product discovery with an easier path to a profitable purchase.

THE NUMBER THAT MATTERS

Different businesses need different measures.

One shared retainer metric hides more than it explains. Each market is reported against the outcome it actually runs on, and the leading indicators that move before that outcome does.

Law firms

The outcome that counts: Qualified cases signed Leading indicators: Calls from the Business Profile, consultation requests, and map-pack position for practice-area searches Where the number comes from: Business Profile reports, Search Console, and the firm’s own intake record

Healthcare

The outcome that counts: Appointments booked and attended Leading indicators: Appointment requests, service-page visits, direction requests, and how many calls get answered Where the number comes from: Business Profile reports and the practice’s booking system, read in aggregate

Ecommerce

The outcome that counts: Profitable orders and repeat purchases Leading indicators: Collection and product page visits, add-to-cart rate, and returning-customer rate Where the number comes from: The store’s analytics and order data, read against margin and returns

EVERY COMBINATION WE PUBLISH

Find the right service for your industry.

Seventeen pages, one for each service and market we work in. Every one is written for that audience rather than a template with the industry swapped in.

SEO and AI visibility adapted for law firms, healthcare practices and ecommerce stores Search and AI, written for the market Law firmsMatters, attorneys and offices HealthcareCare, clinicians and locations EcommerceProducts, collections and guides
Local and paid search routes matched to the industries where each service applies Use the channels that fit the market LOCAL SEARCHLaw firm officesPractice locationsNo online-only store map PAID SEARCHLegal mattersPatient careProduct demand
Web design and social media work adapted for legal, healthcare and ecommerce audiences Design and content follow the audience Law firmsClear matter pages and reviewed legal content HealthcarePatient paths and clinically reviewed content EcommerceCatalogue journeys and product-led content

Shopify SEO has no column of its own: it is the same ecommerce work scoped to one platform, and lives with the services.

A FEW THINGS YOU MAY BE WONDERING

Good questions. Clear answers.

How does your approach change by industry?

The channels overlap; the definition of success does not. A firm counts inquiries intake accepts, a practice counts patients who attend, a store counts margin after returns, and the plan is built backwards from that.

Can I start with one service?

Yes, and most engagements do. We start with the constraint costing you the most, whether that is being found, being trusted or completing the last step, and widen only once the first is working.

Do all services apply to every industry?

No. Local SEO matters enormously to a clinic with a waiting room and very little to a store shipping nationwide. This overview links only the combinations we actually run, not every possible pairing.

Which numbers should each industry watch?

Law firms watch inquiries their intake accepts. Practices watch appointments booked and attended. Stores watch orders after returns against acquisition cost. Each comes from a different system, so measurement is set up per industry.

Related: Digital Marketing for Healthcare and Digital Marketing for Ecommerce.

YOUR NEXT CHAPTER

Let’s make your next move count.

Tell us where you want to go. We’ll help you find the clearest path there.

A free strategy call. A practical conversation about your business.

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