+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
ECOMMERCE MARKETING
Ecommerce marketing built for profitable growth
Connect product discovery, purchase confidence and a smoother checkout. Build a growth plan around profitable sales and customers who come back.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
THE RIGHT PIECES. WORKING TOGETHER.
One growth plan. Five connected services.
Web design
Convert the right visitors into profitable sales, with CRO, SEO and AEO built in.
Explore Web design →A PLAN YOU CAN FOLLOW
A clearer path from discovery to purchase.
Choose what to grow
Work out which parts of the range are worth growing: the products people already search for by name, the ones they find by problem, and the margins that survive a return.
Build the foundation
Give every product one description, one specification and one price everywhere a shopper looks, so your site, your feeds, the marketplaces and an AI answer are never telling different stories.
Make the next step count
Make the size, the delivery date and the returns policy answerable on the product page itself, and keep checkout short enough that a decided shopper never has time to reconsider.
Grow profitable purchases
Count the orders, what each one cost to win and how many customers came back, then read all three after returns, because that is the only number the business banks.
WHERE THE MARGIN ACTUALLY IS
Find the products and customers worth growing
Not every product deserves the same effort. A line with thin margin and heavy competition can absorb a year of work and return very little, while a product with healthy margin and steady demand sits on page three because nobody ever wrote for it. Before anything is planned we score your lines on four things: what each one earns after cost of goods and returns, how much demand there really is, how hard the first page is to reach, and where those meet.
Line A — core range
Margin band: High Search demand: Steady, year-round Competition: Moderate Priority: First. Margin and demand both support the work.
Line B — seasonal
Margin band: High Search demand: Sharp peaks Competition: High Priority: Second, and timed. Build the pages before the season, not during it.
Line C — accessories
Margin band: Low Search demand: High Competition: Low Priority: Support. Useful for discovery and basket size, not for a campaign of its own.
Line D — clearance
Margin band: Low Search demand: High Competition: Low Priority: Leave it: negative after returns, so traffic here costs more than it brings back.
Sample priority matrix. A product line earns priority when its margin survives returns and the demand is reachable. Fill the four columns with current margin, demand and competitor figures before planning the work.
THE PATH A SHOPPER TAKES
Connect discovery to a confident purchase
Between a search and an order there are four moments, and a store can be excellent at three of them and still not sell. The strip below is the one we instrument first, because it tells you which moment is the expensive one. Traffic that never reaches a product page is a collection problem. Product pages that never reach a cart are an information problem. Carts that never reach an order are usually a cost-and-delivery problem that the page could have settled earlier.
The search
Someone types what they want, not what you call it. The words they use decide whether a collection page or a product page is the right answer.
WHAT WE MEASURENon-branded impressions and clicks, split by whether they landed on a collection or a product.
The collection
A range page has one job: help someone narrow down without leaving. Filters that work, a sensible default order, and a reason this selection exists.
WHAT WE MEASUREHow many people go from the collection to a product, and how many bounce back to search.
The product
Price, delivery, returns, sizing and the questions buyers keep asking, answered beside the photograph rather than three clicks away.
WHAT WE MEASUREAdd-to-cart rate on the products that already receive visits.
The checkout
The point where cost, delivery date and payment options become real. Most abandoned carts are abandoned here, for reasons the page could have stated earlier.
WHAT WE MEASURECompleted orders per visit, and where in the checkout people stop.
A CLEAR CONNECTION TO YOUR BUSINESS
Measure growth after the click
Product discovered
Know which collection or search brought the shopper to the catalogue.
Order completed
Follow the session from product view through checkout to a paid order.
Profit after returns
Judge growth on margin, repeat orders and returns, not gross revenue.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
How do you decide which products to prioritize?
Demand, margin and available stock together. A high-volume product with thin margin or unreliable supply is a poor place to spend, so the priority list is built with your commercial team.
How do SEO and paid media work together?
Paid discovers quickly which products and messages sell; organic then pursues the terms worth owning permanently. Where organic is already strong, paid budget moves to products that cannot rank yet.
What do you measure beyond return on ad spend?
Contribution margin after discounts, returns and shipping, new versus returning customers, and acquisition cost. Revenue can rise while the business keeps less, so reporting starts with what is left.
What does an ecommerce marketing agency actually do?
Connects product demand to a store that converts: visibility for the products worth selling, feed and listing accuracy, and measurement that ends at the order rather than the click.
Local visibility for physical stores.
Explore local SEO for ecommerce businesses with stores and pickup locations.