Three Stripes Digital

RESOURCES

Tools and research for better marketing decisions

Explore sourced law firm marketing research for your next planning and budget conversation.

Book a strategy call ↗Explore our results →

A clear plan. A dedicated partner. Measurable progress.

WHAT WE PUBLISH

Research and tools you can use today.

FOUR OF THE FIGURES INSIDE
$9.87average cost per click for attorneys and legal servicesWordStream, May 2026
$131.63average paid-search cost per lead, the highest of any industry trackedWordStream, May 2026
56.3%of legal conversions come through phone callsRuler Analytics, May 2026
40%of law firms answered the phone in an intake studyClio Legal Trends Report, October 2024

RESOURCES

Law firm marketing statistics for 2026

Published benchmarks for the budget conversation, 87 of them, each one sourced.

RESEARCH YOU CAN USE

Put the numbers in context.

The law firm marketing statistics report brings together 87 sourced statistics. Check the original source, date and sample before applying a benchmark to your own firm.

Use the report to compare marketing channels, prepare a budget discussion and identify what to measure in your own campaign. Last updated August 22, 2026.

A FEW THINGS YOU MAY BE WONDERING

Good questions. Clear answers.

What is in the law firm marketing statistics report?

The report brings together sourced research on law firm marketing, search, advertising, websites and intake. Use its topic sections to find the benchmark relevant to your question.

Where do the law firm statistics come from?

Every statistic is attributed to the study it came from, with its publication year and what was measured. The 2026 in the title is the compilation date, not a claim about when each study ran.

How should I use these benchmarks?

Check the original study, sample, market and date, then compare its definition with your own reporting. A benchmark is context for a decision, not a forecast for your firm.

Do I need to submit a form to read the report?

No. The full report and its original source links are available without submitting contact details, creating an account or booking a call.

Related: Local SEO, our local SEO guide and Law firm marketing statistics.

YOUR NEXT CHAPTER

Let’s make your next move count.

Tell us where you want to go. We’ll help you find the clearest path there.

A free strategy call. A practical conversation about your business.

Prefer to send a message? →

Open booking in a new tab ↗