+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
SERVICES
PPC management built around the right conversions
Connect the right audience with a clear offer and a useful next step. Align your marketing with qualified inquiries, purchases and measurable business outcomes.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Know what your budget is buying
Qualified click
Know which keyword, ad and match type the spend actually went to.
Action you can hear
Count the calls and forms that came back, not the raw conversion tag.
Cost per customer
Compare cost per qualified inquiry across campaigns before shifting budget.
A PLAN YOU CAN FOLLOW
Every click should have a clear next step.
Choose who to bid on
Start with the services or products that make commercial sense, then group searches by what people want. Focus the budget on relevant demand and exclude unrelated searches.
Match the search
Give each search group a relevant ad and a landing page about the same service or product. Keep the offer and next step clear from the first screen.
Make the next step easy
Make calls, booking and checkout easy. Ask only the questions needed to assess an inquiry, so your team can distinguish a potential customer from an unqualified form submission.
Invest in real customers
Connect campaigns with qualified inquiries and sales where tracking allows. Review what each customer cost and what they were worth, then adjust spend toward the demand that earns its place.
THE SEARCHES WORTH BUYING
Put your offer in front of the right search
A revenue-focused paid campaign starts with the service or product someone wants, the market you can serve and the outcome your business can deliver. The ad and landing page should answer the same need.
Law firms
A divorce-law search should lead to an ad and practice page about divorce services in the relevant market. The page explains who the firm helps and how a consultation works, while intake checks whether the matter fits.
Medical practices
A search for a specific treatment should lead to the service, the clinicians who provide it and the appointment route. Location, availability and practical details help patients decide whether the practice is right for them.
Ecommerce brands
A product search should lead to the relevant product or collection, with fit, price, availability and delivery information. Purchase and margin data help distinguish profitable demand from clicks that never become orders.
AFTER THE CLICK
Turn a paid click into an actual customer
We do not stop at the click or count every form submission as a customer. The ad and landing page connect the search to the right next step. Your intake or checkout process then carries that interest through to a booked appointment, signed client or completed purchase.
One search, one promise
Group searches by intent, make the ad relevant to that intent, and carry the same message through to the landing page. A specific search deserves a specific next step rather than a catch-all homepage.
Ask for what you need to qualify
For services, collect contact details and the information needed to assess fit without burdening the form. For ecommerce, make product selection and checkout clear. Both journeys should remove avoidable friction.
Measure the outcome
Connect ad spend with qualified inquiries and downstream results where your intake, booking or sales data supports it. Review what becomes a customer, what does not, and where attribution is incomplete before reallocating budget.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
Is ad spend included in the management fee?
No. Media spend goes to the platform from your own account and is billed by them. Our fee covers building, testing and managing the campaigns, and both numbers are agreed in writing before launch.
How do you filter unqualified leads?
Match types and negative keyword lists first, then geography and scheduling, then the landing page itself. The final filter is your feedback on which inquiries were worth having, fed back into the campaign.
Who owns the advertising account?
You do. Campaigns are built in an account in your name with your billing attached, and you keep it, along with its history and conversion data, if we stop working together.
What is a realistic starting budget?
Enough to gather real data on the terms that matter before judging them. We size the first month against the cost per click in your market and the value of one customer, then review before scaling.