+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
ECOMMERCE MARKETING
Ecommerce SEO that helps the right products get found
Shopify, WooCommerce, BigCommerce or Magento: the work is the same. Sort category architecture, faceted URLs and product schema, then measure profitable orders.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Connect organic discovery to sales
Category entered
See which category and use-case pages earn the non-brand entrances.
Product added to cart
Follow organic sessions from the category page into the cart.
Repeat order
Track how many organic first orders come back for a second.
A PLAN YOU CAN FOLLOW
Make the whole catalogue findable.
Map demand to the range
Match the searches shoppers make to collections already in the range. Start where demand is reachable and the products remain worthwhile after returns, so the plan prioritizes catalogue pages worth building and sales worth winning.
Fix the architecture
Create a shallow category tree that keeps products within a few clicks, and give useful filters indexable URLs while excluding the rest. Speed up collection and product templates, then set clear rules for out of stock items.
Make products legible
Mark up price, stock and review data on each product, and connect buying guides with the collections they discuss. Support the catalogue with relevant marketplaces, publications and independent reviewers, so product pages are not the only source vouching for the range.
Measure profitable sales
Follow organic visits from category and product searches through completed orders. Read sales after returns and against product margin, so each collection is judged by the profit it leaves rather than by traffic or search position alone.
ONE PAGE PER INTENT
Map buying intent to collections and products
Two shoppers can type similar words and want completely different pages. One is browsing a range; the other has chosen and wants to check the sizing before ordering. A catalogue that answers both with the same page loses both. The map below is the first thing we build for a store: what someone types, which page should answer it, and what that page has to contain before it deserves the click.
“running shoes”
Where it should land: A collection page Why that page: The words name a whole range, so the page has to show the range. What the page has to answer: What is in it, how to narrow it down, and what separates one option from the next.
“trail running shoes for wide feet”
Where it should land: A filtered collection with a page of its own Why that page: A real, repeated need that a filter alone answers badly. What the page has to answer: Why this selection exists, who it suits, and what to check before ordering.
“trail shoe review”
Where it should land: A product page Why that page: The shopper has already chosen. They want the detail and the reassurance. What the page has to answer: Fit, materials, delivery, returns, and the questions buyers keep asking.
“how do I choose trail running shoes”
Where it should land: A guide, linked to both Why that page: Research, not a purchase. A product page answers this badly and ranks for it badly. What the page has to answer: The decision itself, honestly, with links to the range it applies to.
One page per intent, and no page competing with itself. Where two pages could answer the same search, one of them is the answer and the other links to it.
THE TECHNICAL WORK
Keep large catalogues discoverable
A catalogue of a few hundred products can generate hundreds of thousands of addresses if nobody decides which ones matter. Filters multiply, pagination strands the deep pages, the same product appears at four URLs, and discontinued lines are deleted along with every link they earned. A shopper walking the store never sees any of that, and a crawler working through it sees almost nothing else, which is why a range that looks complete on screen can be half-reachable in search.
Faceted navigation
What we do about it: Decide which filter combinations deserve a crawlable, indexable URL and which exist for shoppers only. The combinations that earn a page get one, with their own copy; the rest are blocked from crawling, so a catalogue of forty products cannot generate forty thousand near-identical addresses.
Pagination
What we do about it: Keep page two onwards reachable through real links, keep each page self-describing, and never point a whole series at page one with a canonical tag. Products that only exist on page nine are products nothing can find.
Canonical rules
What we do about it: One address per product, whichever route a shopper took to reach it. Sort orders, tracking parameters and color variants all resolve to the page that should be ranking.
Out-of-stock and discontinued products
What we do about it: A decision per product: keep the page and say when it returns, replace it with the successor, or redirect it to the collection. Deleting the page throws away every link it earned and every search it already answered.
Internal links
What we do about it: Connect collections to the products inside them and to the guides that explain them, so the pages deep in the catalogue are not three unlinked clicks away from anything.
These five are the ones we check first on a large catalogue. Which of them is your problem depends on the platform and the size of the range, so the audit comes before the work.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
How do you prioritize collection and product pages?
Collections first, since they catch the category searches that lead to browsing, then products with real demand, stock and margin behind them. A catalogue of thousands needs nothing like thousands of optimized pages.
How do you handle filters and discontinued products?
Filter combinations people genuinely search become real indexable pages; the rest stay out of the index. Discontinued products are redirected to the closest alternative rather than left as dead ends.
Is Shopify SEO a separate service?
The strategy is shared, but Shopify’s platform constraints have their own scope and their own page. If your store runs on Shopify, that is where the technical detail lives.
How much does ecommerce SEO cost?
Catalogue size, how much technical foundation needs repair and how much collection content has to be written set the figure. A 200-product store and a 20,000-SKU catalogue are different engagements.