+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
SERVICES
Shopify SEO services for products people want to buy
Connect technical Shopify SEO, useful collection pages and product content with the searches that matter to your store. Measure qualified organic visits and sales.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Track organic sales, not just traffic
Collection found
See which collections earn the non-brand entrances, and which sit idle.
Product chosen
Follow organic sessions through to add-to-cart and completed order.
Margin after discount
Judge organic revenue after discounts, shipping and returns, not before.
A PLAN YOU CAN FOLLOW
Make the catalogue easy to find and easy to buy from.
Find the right products
Start with the products whose margins justify the work. Map the collection and product searches shoppers use when they are ready to compare or buy.
Tidy the store’s structure
Give collections clear URLs and helpful guidance on fit, materials and delivery. Manage filters, connect related products and audit theme and app scripts so the catalogue stays easy to use as it grows.
Earn shopper trust
Support product claims with verified reviews and useful buying guidance. Build visibility through relevant marketplaces, industry publications and independent reviewers who actually understand the range.
Measure profitable sales
Follow organic visits through to add-to-cart and completed orders. Account for discounts, returns and product margin so the work is judged on profitable sales.
ONE PAGE PER INTENT
Build collections around how customers shop
Two shoppers can type similar words and want completely different pages. One is browsing a range and wants to narrow it; the other has already chosen and wants to check the sizing before ordering. A store that answers both with the same collection page loses both. The map below is the first thing we build: what somebody types, which page of your store should answer it, and what has to be on that page before it earns the visit. It is built on the URLs you already have, not a new set.
“running shoes”
What they want to land on: The range, so they can narrow it. The Shopify page that does it: The collection page, sorted the way a shopper thinks rather than by date added. What that page has to contain: A short introduction that says what is in the range, and filters that lead to real pages.
“cushioned running shoes for wide feet”
What they want to land on: A shortlist, already narrowed. The Shopify page that does it: A sub-collection built for that combination, not a filter parameter. What that page has to contain: Its own page, its own copy, and links back up to the parent range.
“are [brand] shoes true to size”
What they want to land on: An answer before they risk the order. The Shopify page that does it: A buying guide that answers it and links the products it applies to. What that page has to contain: The answer in the page text, not only in a review widget a crawler cannot read.
“[product name]”
What they want to land on: The product, with the detail that settles the order. The Shopify page that does it: The product page. What that page has to contain: Sizing, delivery cost and returns on the page, above the point where people stop scrolling.
Four searches from one catalogue, written here as an example store. Yours are built from your own search terms and your existing collection URLs, because a map that invents new addresses for pages you already rank with costs more than it earns.
THE PLATFORM-SPECIFIC WORK
Fix the Shopify details that affect discovery
Shopify is a good platform with a handful of defaults that quietly work against discovery. Variants publish themselves as separate pages, filters multiply addresses faster than anyone can count them, deep collection pages strand the products at the back of the range, and every app you ever installed is still adding script to pages that never use it. None of it is visible from the front of the store, and together it decides how much of your catalogue is findable at all.
Product variants
What goes wrong by default: Each color and size can generate its own address, so one product competes with itself. What we do about it: One canonical product URL, with variants selected on the page rather than published as separate pages.
Faceted and sorted URLs
What goes wrong by default: Filters and sort orders create thousands of near-identical addresses out of a few hundred products. What we do about it: The combinations worth ranking get real collection pages; the rest are kept out of the index.
Collection pagination
What goes wrong by default: Deep pages of a long collection are reachable only by clicking through, so products on page seven are effectively invisible. What we do about it: Paginated pages stay crawlable and the collections worth the effort are broken into sub-collections.
Theme performance
What goes wrong by default: Apps accumulate. Each one adds script to every page, including the ones that never use it. What we do about it: The app list is audited, scripts are scoped to the pages that need them, and images are served at the size they render.
Discontinued products
What goes wrong by default: A deleted product takes its links and its history with it, and returns a 404 to anyone who saved it. What we do about it: Discontinued lines redirect to the closest replacement or the parent collection, never to the homepage.
Five details specific to the platform, in the order we usually deal with them. Every one is a default rather than a fault, which is why an audit finds all five on a store nobody has neglected.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
How is Shopify SEO different from general ecommerce SEO?
The strategy is shared; the constraints are not. Shopify’s URL structure, collection and variant handling, app-generated markup and theme performance each need platform-specific work rather than generic advice.
Can you work with our existing theme?
Usually yes. We audit what the templates output and how fast they render, fix what the theme is doing wrong, and recommend a change only when a real limitation blocks the work.
How do you handle product variants and collection pages?
Variants are canonicalized to one indexable product so an item does not compete with itself. Collections follow how people search, and filter combinations stay out of the index unless they earn genuine demand.
Which Shopify SEO app should we use?
Most of what these apps sell is theme and content work worth doing once, properly. We review what is installed, keep anything doing real work, and remove apps adding weight for no gain.