Three Stripes Digital

ECOMMERCE MARKETING

Ecommerce web design that helps shoppers buy

A store is judged on the product page and the checkout. Make size, delivery, returns and price obvious, then remove every step that loses the order.

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A clear plan. A dedicated partner. Measurable progress.

Illustrative Web design + CRO preview for ecommerce stores Your Brand Here Shop Collections Bag (1) Made for your everyday miles. Find your fit. Compare the details. Choose with confidence. Everyday Runner Trail Companion Size guide · Colors · Product details Size guide · Colors · Product details Choose your size → Choose your size → Added to your bag Add to cart rate 4.6% Built to convert CRO + SEO + AEO Profitable sales

THE PROOF IS PERSONAL

Hear from the attorneys themselves.

A LAUNCH THAT PROTECTS WHAT WORKS

Built for conversion, search and AI discovery

Map the collection redirects

Redirect every collection, product and filter URL the replatform changes, then recheck what still ranks.

Prove the catalogue crawls

Confirm product schema, canonical filters, pagination and out-of-stock handling before the store goes live.

Buy something yourself

Test cart, guest checkout, every payment method, shipping rule and the order confirmation on a real phone.

A PLAN YOU CAN FOLLOW

From first visit to completed purchase.

Illustration of three candidate page goals with what each is worth, the completed checkout chosen as primary Choose the action worth designing for Newsletter signup Rarely becomes an order Add to cart About 1 in 3 becomes an order Completed checkout The sale you can measure ✓ Primary One primary action per page, chosen before any layout

Choose the platform

Choose Shopify, WooCommerce or BigCommerce around catalogue size and how the range changes. Set a category tree based on how shoppers group products, keeping proof on the product itself and the add to cart visible before templates are designed.

Illustration of a five step path from landing to the chosen action, with the share of visitors still with you at each step Design the path, then watch it 1 Lands 2 Reads 3 Adds to cart 4 Starts checkout 5 Orders Share of visitors still with you Lands 100% Reads 72% Adds to cart 38% Starts checkout 26% Orders 17% Each step earns the next one

Remove checkout friction

Put price, delivery date, returns, review count and size or fit guidance in the first screen. Remove forced accounts, late shipping surprises and unnecessary checkout fields, then count the screens between cart and confirmation without opening another tab.

Illustration of conversion, search and answer engines built in together, over the three checks each one covers Build it in, don’t bolt it on CROBuilt inSEOBuilt inAEOBuilt in ✓ Every page loads in under two seconds ✓ Headings and schema describe the page ✓ Answers written so an engine can quote them What is built in, not a score out of a hundred

Build it in from day one

Keep image heavy collections fast on phones and give every product one readable address. Mark up product facts once so the page, feed and AI answers agree, then measure add to cart and checkout from the first build.

Illustration of a four stage funnel from search impressions to orders placed, with a count and a kept-rate at each stage Improve with what visitors do Search impressions 68,300 Product visits 8,880 13% Checkouts started 1,270 14% Orders placed 795 63% KEPT Sample before and after

Improve with real data

Review cart abandonment, return rates and repeat orders together. Test the step where the most money leaves the journey, so improvements follow completed, durable purchases and repeat customers rather than the easiest detail to change.

PLATFORM AND SCOPE

A store that works for your catalogue

Most of the stores we work on run on Shopify, WooCommerce or BigCommerce, and the honest answer to “should we move platform?” is usually no. A store is rarely held back by its platform; it is held back by templates built for a demo catalogue, product data kept in three places, and a stack of apps nobody has questioned. This overview sets out what a build actually covers and who owns each part, because that is the conversation worth having before a quote.

Your platform

What that means in practice: Shopify, WooCommerce or BigCommerce. We work inside the one you already run, and we recommend moving only when the platform itself is the constraint. Who owns it: Us, with admin access from your team.

Theme and templates

What that means in practice: Collection, product, cart and checkout templates built around the real depth of your catalogue, not a demo store with twelve products in it. Who owns it: Us.

Payments and checkout

What that means in practice: Your payment provider, and on Shopify a checkout we configure rather than rebuild. We design to what the platform allows and say so when it will not allow something. Who owns it: Your provider sets the limits.

Illustration of a catalogue-first structure: a category menu where wide fit is its own page, the collection it opens, and an add to cart that stays visible Catalogue-first structure Shoes Clothing · Packs · Sale Trail running Road running Wide fit · its own page Wide fit running shoes 12 products · fit and stock Add to cart Every category is a page of its own Fit, stock and returns on the tile Add to cart is never hidden

Inventory and product data

What that means in practice: One source for price, stock and specification, syncing into the store instead of being retyped in it. Who owns it: Your inventory system, connected by us.

Apps and integrations

What that means in practice: Every app costs page speed. We keep the ones that earn their place, remove the ones that do not, and measure the difference. Who owns it: Shared: you decide, we measure.

Illustration of page speed on an image-heavy page: largest paint, layout shift and interaction, over what was done to get thereSpeed on an image-heavy page1.8 sLARGEST PAINTTarget under 2.5 s0.04LAYOUT SHIFTTarget under 0.1120 msINTERACTIONTarget under 200 ms24 product images, each served at the size it is shownModern image formats, with a fallback for older phonesClean collection and product addresses, no query stringsMobile performance checks

Platform, checkout, inventory and integration constraints determine the scope. Confirm ownership and limitations before pricing the build.

A FEW THINGS YOU MAY BE WONDERING

Good questions. Clear answers.

How do you improve the path from product page to checkout?

By removing the reasons people stop: unclear delivery cost, missing specifications, forced account creation and slow pages. Where shoppers currently drop out gets measured before anything is changed.

Are SEO and AEO included?

Yes. Product and collection content stays crawlable, metadata and structured data describe the catalogue accurately, and templates are built to render fast on a phone connection.

Can you work with our current ecommerce platform?

We work with what you have wherever it is capable of the job. Payment, inventory and shipping integrations are mapped first, and ownership of each is agreed before template work begins.

How do you protect existing product URLs in a redesign?

Every URL earning traffic, links or advertising history is inventoried first. Products that still exist keep their address, and anything that must move is redirected to the closest equivalent and re-checked.

Related: Digital Marketing for Ecommerce, Web Design + CRO and PPC for Ecommerce.

YOUR NEXT CHAPTER

Let’s make your next move count.

Tell us the products worth growing and what they earn after returns. We’ll tell you where the demand actually is.

A free strategy call. A practical conversation about your business.

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