+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
HEALTHCARE MARKETING
Healthcare PPC built around relevant appointments
Put the budget behind the treatments your schedule can absorb. Connect focused Google Ads, relevant landing pages and conversion feedback with appointments that are booked and kept.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Understand which campaigns create appointments
Search worth paying for
Know the query behind each paid call, not only the keyword you bid on.
Front desk qualified it
Mark each paid call for service fit, insurance and appointment capacity.
Cost per attended visit
Compare spend against visits that were actually attended, per campaign.
A PLAN YOU CAN FOLLOW
Every click should have a clear next step.
Choose what to pay for
Start with treatments the schedule can absorb and searches made by patients ready to book. Group demand around services the practice actually provides, so paid acquisition supports available appointments instead of every symptom question people research.
Match the search
Give each treatment group a matching ad, then exclude symptom research, job searches and price only queries before they spend the budget. This keeps paid clicks focused on people seeking care the practice can provide.
Earn a qualified inquiry
Send each campaign to its treatment page, with the appointment offer, hours and phone number in the first screen. Keep the request to fields reception needs, and pass the treatment, campaign and call time with every inquiry.
Invest in real visits
Match each call and form to its campaign, then let the front desk mark it as booked, wrong fit or an existing patient. Set spend against appointments kept, so the budget moves toward campaigns that fill the schedule with suitable visits.
THE SEARCHES WORTH BUYING
Reach people looking for your care
A practice that offers urgent care, dermatology, physiotherapy and implants is really running four campaigns, because those patients are making four different decisions. One needs somewhere open this afternoon; another is comparing clinicians for a treatment they have been thinking about for months. One campaign, one landing page and one message serves none of them well, and the click costs the same either way.
“urgent care open now near me”
The ad group it belongs to: Urgent care, same day Where the click lands: The urgent care page, with today’s hours and how long the wait usually is. Why it is kept separate: Time is the whole decision here. A general homepage loses this click to whoever answered the question.
“skin check dermatologist near me”
The ad group it belongs to: Dermatology, skin checks Where the click lands: The skin check page: what the appointment involves, and which clinician performs it. Why it is kept separate: A screening appointment is a different decision, and a different cost, from a cosmetic one.
“physiotherapy after knee surgery”
The ad group it belongs to: Physiotherapy, post-operative Where the click lands: The post-operative rehabilitation page, including the referral route. Why it is kept separate: Post-operative care has a referral path a general physiotherapy page does not explain.
“dental implant consultation”
The ad group it belongs to: Implants, consultation Where the click lands: The implant page, with what the consultation covers and what happens after it. Why it is kept separate: A high-consideration treatment. The click is expensive, so the page has to answer the cost question rather than defer it.
Sample ad groups for four services a multi-disciplinary practice might offer. Build the live groups from treatments your clinicians provide and appointments the practice can staff.
THE PAGE THE CLICK LANDS ON
Make the booking step clear
The landing page is where a healthcare campaign is won or lost, and most of them ask for too much too early. A patient arriving from an ad wants to know three things before they will give you a phone number: is this treatment for me, who would I be seeing, and how do I actually book. Answer those three and the form can be short, because by then it is only collecting a name.
Say whether this is for them
The treatment, who it suits and who it does not, in the first screen. A patient who reads two sentences and knows this is the wrong clinic has been served well.
Name the clinician
Who performs it, their registration and how long they have been doing it. Healthcare is the one market where the person matters more than the brand.
Offer the route they will actually use
A phone number that is answered, an online booking link that works on a phone, and a plain statement of what happens after they send it.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
How do you target the services our clinic provides?
Campaigns are built per treatment you actually offer, with the ones you do not take excluded outright. Geography follows your catchment, so you are not paying for clicks well outside it.
What is included beyond ad management?
Landing page work, conversion tracking set up within healthcare advertising restrictions, call tracking, and a review cycle comparing spend against booked appointments. Media spend is billed by the platform, separately.
How do you measure appointment quality?
Three separate counts: inquiries, appointments booked and appointments attended. Front desk feedback closes the loop, so a campaign producing calls that never turn up gets changed rather than celebrated.
How is patient privacy protected in ad tracking?
Tracking records that a booking happened, not who booked or what for. The approved measurement setup is documented with your practice before any campaign runs, within the platforms’ restrictions on sensitive data.