+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
HEALTHCARE MARKETING
Social media marketing that builds confidence in your practice
Bring your expertise and offer to life on Instagram, TikTok and Facebook. Connect meaningful content with qualified patient appointments.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Turn useful content into the next step
Reached nearby patients
Check whether the audience watching lives inside your catchment area.
Profile to booking page
Track profile visits and link taps into the booking flow.
Inquiry you can service
Review whether social inquiries fit your services and appointment capacity.
A PLAN YOU CAN FOLLOW
Make your expertise feel approachable.
Know your future patients
Separate patients ready to book from those comparing clinics and those still trying to understand a symptom. Plan around the questions each group needs answered, so the practice knows who every post should help and what they may do next.
Make expertise useful
Turn recurring reception questions about visits and cost into short explainers patients can watch before booking. Include clinicians’ practical perspective, the practice’s story and relevant local activity, with clear evidence and a useful route to an appointment.
Review, then publish
Have the clinician responsible check every clinical statement before publication. Keep approved and awaiting posts on one calendar across the practice’s channels, so the whole team sees the week ahead and nothing is scheduled without the right review.
Track patient appointments
Ask new patients where they first saw the practice, then compare those answers with profile visits and appointment requests from the same weeks. Use the pattern to choose future questions and formats while keeping booked care as the useful outcome.
NOTHING GOES OUT UNREVIEWED
From draft to approved publication
Healthcare content carries obligations that most marketing does not: a clinician is answerable for what is said, patients cannot appear without consent, and general education has to stay general. That makes the review the part of the program worth designing first rather than improvising once a post is late. Four stages, one named clinical approver, a consent record kept before filming rather than after, and a log of what was approved and when, so a question about an old post can be answered rather than reconstructed.
Plan
Who owns it: Us, from the questions the front desk is asked every week. What it produces: A month of subjects and formats, agreed before anything is filmed.
Produce
Who owns it: Us, with the clinicians who agreed to appear and imagery the practice owns. What it produces: Finished posts, captions and alt text. No patient appears without written consent, and consent is recorded before filming rather than after.
Clinical review
Who owns it: A named clinician at the practice. One pass, in a shared queue, with a deadline. What it produces: Approved, or corrected and approved. Anything that reads as individual medical advice is removed rather than softened.
Publish and report
Who owns it: Us, scheduled in the platform. What it produces: A record of what was approved, by whom and when, and a monthly report of what it reached.
Four stages, one clinical approver. The review is the stage that delays every healthcare social program, so it has a named owner and a date. Organic content is what is described here; paid promotion is a separate budget with its own approvals.
THREE PLATFORMS, THREE JOBS
Help patients understand your practice
Healthcare social media fails in a predictable way: a practice posts awareness days and stock photography to an audience of other practices, and concludes the channel does not work. What people watch is a clinician explaining what an appointment is actually like, or introducing themselves. That format travels, it is genuinely useful, and it can be produced three ways from one filming session with people who already work for you.
The post: A clinician introducing themselves: what they treat, where they work and what a first appointment with them is like. Why it works there: People book a person. A face they have seen three times is a practice they feel they already know. The next useful step: The clinician’s own page, linked in the profile and named in the caption.
TikTok
The post: One what-to-expect explainer: the appointment itself, start to finish, in under a minute and without jargon. Why it works there: Reach here still travels past your followers, so people who have never heard of the practice find it. The next useful step: The service page, which answers the question the video raised rather than asking for a booking.
The post: Practice information people actually need: opening hours over a holiday, a new clinician, a service that is now available. Why it works there: The local audience here is older, reads announcements and is more likely to phone than message. The next useful step: The booking route, and the number the front desk answers.
Three platforms, three jobs, produced from one filming session. No patient appears without written consent recorded before filming, nothing here is individual medical advice, and no post claims an outcome: the format works because it is genuinely useful and general enough to publish.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
Which platforms should our clinic use?
Instagram and Facebook carry most local practice audiences, with short video useful for showing what a visit involves. We choose by where your patients already are and what the team can film without disruption.
Who approves healthcare content?
A named reviewer inside the practice, a clinician for anything about treatment. Nothing publishes without that sign-off, and unverified health claims stay unpublished however well they might perform.
How do you connect social activity to appointments?
Posts link to the relevant service page, and that page’s booking actions are tracked. Social is credited with the visits and bookings it can genuinely be tied to, not everything that happened that month.
Can patient stories or photos be used?
Only with written consent and your compliance sign-off. Plenty of useful content, from what to expect to who the clinicians are, needs no patient involvement whatsoever.