+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
SERVICES
Social media management with a clear business purpose
Bring your expertise and offer to life on Instagram, TikTok and Facebook. Connect meaningful content with valuable customer actions.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Measure more than engagement
Right audience reached
See whether the accounts watching are the people who could actually buy.
Profile to website
Track profile visits, link taps and the conversations that follow a post.
Inquiries you can trace
Ask new inquiries where they first saw you, and record the answer.
A PLAN YOU CAN FOLLOW
Make your expertise feel approachable.
Know your audience
Identify who is ready to act, who is comparing options and who is learning. Plan content around the questions each audience needs answered.
Make expertise useful
Turn everyday customer questions into useful posts and short videos. Include the people behind the work, their experience and practical perspective, with a relevant next step.
Review, then publish
Draft, review and approve each post before scheduling it across Instagram, TikTok and Facebook. Keep one clear calendar so your team can see what is planned and who has signed it off.
Track qualified inquiries
Follow views through to profile visits, conversations and useful inquiries or purchases. Learn which content helps people move forward, then use that evidence to guide the next plan.
THREE PLATFORMS, THREE JOBS
Content made for the platform
The same video posted three times is three posts nobody finishes. What each platform rewards is genuinely different, and the differences are not subtle: the hook that works on TikTok is an introduction on Facebook, and the carousel that earns a swipe on Instagram is a wall of text anywhere else. That does not mean three times the work. One filming session produces the material for all three, provided the formats are decided before anyone presses record rather than after.
What actually gets watched there: Faces, places and short pieces of useful advice. Carousels still work when the first card earns the swipe. What we make for it: One short video and one carousel a week, cut from the same filming session. What it is for: Familiarity. People who have seen you three times behave differently when they need you.
TikTok
What actually gets watched there: A specific question answered in the first three seconds, with no introduction and no logo sting. What we make for it: Short answers to the questions you are asked most, filmed in one take. What it is for: Reach beyond the people who already follow you, which is the one thing this platform still does better than the others.
What actually gets watched there: Local news, straight announcements and posts that other local pages share. What we make for it: Practical updates and the longer version of the week’s video, with the detail written out. What it is for: The audience that is older, local and more likely to call rather than message.
Three platforms, three different jobs, all served from one filming session so the cost of the third post is close to nothing. Which of the three is worth your time depends on where your customers already are, and that is the first thing we work out rather than assume.
PLANNED, NOT IMPROVISED
From idea to approved post
Posting on instinct produces an account that is busy and a business that is not. A month planned in advance fixes the subject, the format and the platform before anything is filmed, so each post tests one idea and the month adds up to something you can read. It also fixes the approval step, so nothing sits in a queue waiting for somebody to decide it is their job.
Plan
Who does it: Us, from the questions your team is asked and whatever the month already contains. What comes out of it: A month of hooks, formats and platforms, agreed before anything is filmed.
Produce
Who does it: Us, usually from one filming session and the assets you already own. What comes out of it: Finished posts, captions and alt text, ready to schedule.
Review
Who does it: You. One named person, one pass, in a shared queue rather than a chain of emails. What comes out of it: Approved, or changed and approved. Nothing is published that you have not seen.
Publish and report
Who does it: Us. Scheduled in the platform, reported once a month. What comes out of it: What went out, what it reached, and what arrived because of it.
One named person signs off and everything else on the chart is ours, which is the part most programs get the wrong way round. Organic management is what is described here; paid promotion is a separate budget with its own reporting.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
Which social platforms do you manage?
The ones your customers use and your team can sustain, usually Instagram, TikTok and Facebook. Adding a fourth channel nobody has time to feed produces a dead profile, so we deliberately start narrow.
Does management include paid ads?
Organic management and paid social are separate scopes with separate budgets. They work well together, but keeping them itemized shows what the content earned and what the media spend bought.
Who approves content before publication?
Your nominated reviewer. Drafts sit in a calendar with format and publish date visible, and nothing goes out until it is approved, so accuracy and tone stay under your control.
Is paying for social media management worth it?
It is worth it when social is where your customers form an opinion before buying, and not worth it when they arrive ready to purchase from search. We will tell you which case you are in.