+1,238%increase in calls
Vernsten Law
Eric Vernsten
Divorce & Family Law Attorney
“I have so many leads I can barely service the business.”Explore the story →
ECOMMERCE MARKETING
Ecommerce social media that moves shoppers toward purchase
Bring your expertise and offer to life on Instagram, TikTok and Facebook. Connect meaningful content with profitable purchases.
A clear plan. A dedicated partner. Measurable progress.
THE PROOF IS PERSONAL
Hear from the attorneys themselves.
+230%increase in calls
Cruz Gold & Associates
Zachary Gold
Managing Attorney · Immigration Law
“In just 3 months, we jumped to the number one organic spot.”Explore the story →
$45Kless ad spend per month
Ticket Crushers
Adam Cohen
Ticket Crushers Law · California
“We were able to turn off all paid marketing and rely entirely on his SEO.”Explore the story →
A CLEAR CONNECTION TO YOUR BUSINESS
Make the path to purchase easy
The post
Something worth stopping for, published where your customers already are. Reach without a next step is a number, not a result.
WHAT WE MEASUREReach and saves inside the audience that could actually buy.
The product page
The post links to the exact product it showed, not to a homepage. Whatever the post promised is the first thing the page confirms.
WHAT WE MEASUREVisits from social to that product page, and how many stay.
The cart
Delivery cost and delivery date settled before anyone has to ask. This is where a social visitor who was only curious decides.
WHAT WE MEASUREAdd-to-cart rate for social visits, read separately from search.
The order
The purchase, attributed as far as the platform allows. Some purchases appear as direct or organic because the path cannot always be traced to one post.
WHAT WE MEASUREOrders and revenue assisted by social, with the attribution limits stated.
A PLAN YOU CAN FOLLOW
Make your expertise feel approachable.
Know your future shoppers
Separate shoppers ready to order from those comparing products and those newly discovering the range. Plan around the questions each group needs answered, so every post has a defined audience and a useful next step toward the right product.
Make expertise useful
Turn questions about sizing, delivery and product differences into short videos and plain answers. Include the perspective of people who choose and test the range, showing products in use and explaining what customers report after a season.
Review, then publish
Have the product expert check each claim before publication. Keep approved and awaiting posts on one calendar across Instagram, TikTok and Facebook, so the team sees the week ahead and nothing is scheduled before the product details are confirmed.
Track profitable purchases
Follow views into product visits, orders and customers who return. Compare each stage with the next to find where shoppers stop, then use that evidence to choose future questions, featured products and the formats that help people decide.
THREE FORMATS THAT DO THE WORK
Show the product in a useful context
A product photograph on a social feed is competing with everything else on that feed, and it usually loses. What holds attention is the product doing something: being used, being compared, or answering the question the viewer already had. Three formats carry almost all of it, and each one can be produced from assets you already have permission to use rather than from a shoot you have to commission first.
Demonstration
The product doing the thing it is for, filmed once and cut three ways. It answers the question a photograph cannot: what is this actually like to use?
WHAT WE MEASUREWatch-through and saves, against visits to the product the post showed.
Comparison
Two options from your own range, side by side, with the honest reason to pick one. Shoppers are already making this comparison somewhere; better it happens on your post.
WHAT WE MEASUREProduct-page visits from the post, split between the two products compared.
Customer question
One question from your inbox, answered properly. The questions that keep arriving are the ones blocking purchases, and they are free content research.
WHAT WE MEASUREWhether the same question keeps arriving in the inbox after the post ran.
PLANNED, NOT IMPROVISED
Plan creative around the buying decision
Posting on instinct produces an account that is busy and a store that is not. A calendar fixes the hook, the product, the format and the audience before anything is filmed, so each post tests one idea and the month tells you something. It also fixes the approval step, which is the part that quietly delays everything when it is not written down.
Week 1
Hook: “What is actually inside it” What the post shows: Demonstration of the core product, one minute, no voiceover Who it is for: People who have seen the range but not bought Approved by: You, before it is scheduled
Week 2
Hook: “These two, and which to pick” What the post shows: Comparison of two products from the same collection Who it is for: People choosing between options Approved by: You, before it is scheduled
Week 3
Hook: “The question we get every week” What the post shows: Customer question answered on camera Who it is for: People with one objection left Approved by: You, before it is scheduled
Week 4
Hook: Repeat of whichever of the three earned the most product-page visits What the post shows: The same format, a different product Who it is for: The audience the winning post reached Approved by: You, before it is scheduled
Sample four-week organic calendar. Each post has an audience and approval owner. Paid promotion of the same creative has its own budget and reporting.
A FEW THINGS YOU MAY BE WONDERING
Good questions. Clear answers.
Which social platforms fit our products?
Products that are visibly better in use do well on TikTok and Instagram; considered purchases usually need comparison content and reviews instead. The format follows how your product gets judged.
Is paid social included?
Organic content and paid campaigns are quoted separately. Organic proves which hooks people respond to, and paid puts money behind the ones already working, which is cheaper than testing with media spend.
How will you measure purchases from social content?
Through tracked links and platform reporting, with the attribution limits stated plainly. Purchases that cannot be tied back to social remain unattributed instead of being assigned to the campaign.
How does stock affect the content calendar?
Directly. There is little point driving demand at a product with two weeks of stock left, so the calendar is planned against availability and the margin you want to protect on discounted lines.